Our Passion

Wim Meulders has an extensive track record in senior marketing, communication and product management positions in various corporate companies in Belgium, Spain, the Netherlands, Hong Kong and China. From a deep rooted passion to help companies to create better products that bring more revenue and a higher margin, to launch smarter promotions that realize a bigger marketshare and to have most importantly happier people (customers, employees and business owners) Wim founded WiMedia in 2010, more than 13 years ago.

Having worked in ICT and marketing the entire first part of his carreer Wim saw the merge of both worlds in Marketing Technology ( MarTech ), Marketing Automation ( MAP ) and the rise of Artificial Intelligence ( AI, well before ChatGPT…) in this field as the game changer for the future.

Our Skills

Marketing 4.0 Management


Product -> Co-creation


Promotion -> Conversation


Place -> Community (customers, employees and owners)


Pricing -> Currency


"Wim did a very good job of streamlining a product line and developing a marketing / commercial strategy in a challenging environment."

− Vincent Vliebergh, CEO Korys (Colruyt family, sole shareholder of Topcom)

"Wim is focussed on the bottom line. His no nonsense approach speeds up every project. He absorbes knowledge very quickly and can apply new skills fast, confident and with results"

− Tom Cuylaerts, founder Edge.be

"Wim is an assertive, people oriented marketer who can assess the opportunities in the market quickly and achieve in an effective and inventive way."

− Jean Volders, CEO Topcom