Our Passion

Wim Meulders and Elke Krämer have an extensive track record in senior marketing management positions in various companies in Belgium, Germany, Spain, the Netherlands, Hong Kong and China. Sharing the passion to help companies to create better products that bring more revenue and a higher margin, to launch smarter promotions that realize a bigger marketshare and to have most importantly happier people (customers, employees and business owners) brought them together in WiMedia, originally founded by Wim Meulders in 2010.

Having worked in ICT and marketing the entire first part of their carreer Elke and Wim see the merge of both worlds in Marketing Technology, Marketing Automation and the rise of Artificial Intelligence in this field as the game changer for the future.

Our Skills

Marketing Management

100%

Product Management

100%

Promotion & communication

100%

People (customers, employees and owners)

100%

Value proposition & Pricing

100%

Our Team

  • Wim Meulders

    Wim Meulders

    Founder

    Over 20 years experience in national and international marketing, product management, product marketing, sales and business development. Wim graduated in Marketing from Artesis business & arts school in Antwerp and received an executive master program at Commodore. Wim speaks Dutch/Flemish, French, English and German.

  • Elke Kraemer

    Elke Kraemer

    Managing Partner | Marketeer with a sales view

    International sales, marketing and business development. Focus on realizing turnover and profit growth for ICT companies in Germany, Spain and Belgium. Elke Kraemer started as an employee but quickly became a partner. As a German native she got her Master in Marketing at Esic business school in Madrid. Elke speaks German, English, Spanish and Dutch/Flemish.

"Wim did a very good job of streamlining a product line and developing a marketing / commercial strategy in a challenging environment."

− Vincent Vliebergh, CEO Korys (investment structure of the Colruyt family, major shareholder of Topcom)

"Elke is focussed on the bottom line. Her no nonsense approach speeds up every project. She absorbes knowledge very quickly and can apply new skills fast, confident and with results"

− Tom Cuylaerts, founder Edge.be

"Wim is an assertive, people oriented marketer who can assess the opportunities in the market quickly and achieve in an effective and inventive way."

− Jean Volders, CEO a.i. Topcom